President & Owner
Holly has owned her advertising agency for 10 years and she has propelled the business with her smart marketing insight and keen eye for design details. She juggles the responsibilities of business owner, wife and mother, while upholding herself as a strong role model in the community through her volunteer work. Her personal style is a true reflection of the importance of a consistent design aesthetic, which is also apparent in her agency's distinct approach to elevating their client's brands.
Dress code:
Thinking of her own style and the MasonBaronet brand connection, Holly opts for timeless and classic pieces, but adds a little edge with her accessories. Her polished and stylish trademark look is another way that she communicates her agency’s capabilities with her clients.
Favorite shops/brands:
Big fan of:
Shoes! Especially high heels.
On her wish list:
A Stella McCartney clutch
Daily Commute:
Holly enjoys a short commute to her office, sometimes dropping her daughter off at school. Occasionally she’ll stop for a Starbucks skinny vanilla latte. And although she admits it’s a horrible habit, she’s been known to finish her makeup at red lights.
Vehicle:
Listens to:
All kinds of music from classics like the Eagles, Fleetwood Mac, and Willie Nelson – to Coldplay and Mumford & Sons – to Iggy. It depends on what she’s in the mood for and what she’s doing.
Workday:
Part of Holly's preparation for her workday is in how she plans for and organizes herself the evening prior.
Typical work routine:
Holly’s days are typically full of back-to-back meetings that can start early in the morning and run through the evening. As the owner of MasonBaronet, she’s not only meeting with clients and prospective clients, but she’s representing the firm within the community – volunteering her time on Boards and with other organizations.
Meeting essentials:
Always something to take notes with – whether a traditional notepad, iPad, phone or computer. You never know when a good idea may come to you, or when you need to jot something down so you won’t forget!
Job stress management:
Exercising regularly and sleep are essential! Plus, small breaks throughout the day. She also finds keeping on top of her calendar and to-do list helps her to feel more in control and therefore less stressed.
Office pet peeves:
Actions of people who aren’t considerate of others, such as leaving the printer without any paper for the next user.
Happiest work moments:
When MasonBaronet wows their clients.
Desk drawer:
Holly describes her office as contemporary yet comfortable with a slight
Favorite office supply:
Software/apps must haves:
Agenda:
Achieving daily goals:
Combination of consistently relying on her to-do list, which is segmented by must do and nice to have finished items, and having her day really detailed with color coded events in her Outlook calendar.
Networking groups:
ConnectHer
Entrepreneurs' Organization (EO)
Favorite publications:
Career advice:
Live your life with purpose. Have a vision and a plan to making that vision a reality. If you don’t, you’ll wake up not believing another decade has past and you’ve yet to accomplish your goals.
Work motto:
Good thinking (which is also the tagline of MasonBaronet).
"We create images for our clients with the purpose of
getting them noticed and giving people an impression
of their brand, and so I have to represent that every day."
Holly's Stella McCartney bag includes (click on links below for more info):
Husband's Mercedes CLS63 car key
Holly selects timeless, classic items - such as a Rolex watch and diamond stud earrings for her jewelry staples, but likes to add quiet interest with selective pieces from designers like Lana Jewelry and Alexis Bittar or these earrings from Kendra Scott.
Holly's makeup and skincare pouch includes (click on links below for more info):
Jack Black Double-Duty Face Moisturizer
Laura Mercier Caviar Stick Eye Colour in Smoke
Laura Mercier Caviar Stick Eye Colour in Seashell
Laura Mercier Lip Pencil in Baby Lips
Chanel Eye Liner in Sweet Star
Laura Mercier Lip Pencil in Plumberry
Laura Mercier Weightless Lip Colour in Chic
Neutrogena Shine Control Powder
Laura Mercier Metallic Créme Eye Colour in Platinum
Laura Mercier Tinted Moisturizer spf 20
Chanel Eyeshadow Palette in Oiseaux De Nuit
Kiehl's Powerful Wrinkle Reducing Cream
Chanel Eyeshadow Blending Brush
"I have a passion for all
things design (fashion,
interiors/architecture,
packaging) and in the
advertising/branding world
– we are influenced by
all those things."
"It’s not always easy to hit the goal of transformation,
and so we have to be very disciplined. We have to
have a passion for it."
The entry lobby of MasonBaronet features sleek design and a digital display which showcases exciting projects.
Subtle touches around the office help emphasize MasonBaronet's design principles.
The interesting office layout provides areas where associates can gather to brainstorm or develop creative approaches for clients.
Holly's workspace features furniture by Teknion, which conveniently has an office located in the same building.
"MasonBaronet is in the
image business. We help
companies have a
positive impression in the
market place. So I think
everything we do has to
reflect that. We have to
live and breathe our
mantra. And it's work
- it doesn't just happen."
Holly initially saw the art in her office while eating at the Dream Café in the Quadrangle. She fell in love with it and convinced the owners to sell it to her.
