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style + work
Holly has owned her advertising agency for 10 years and she has propelled the business with her smart marketing insight and keen eye for design details. She juggles the responsibilities of business owner, wife and mother, while upholding herself as a strong role model in the community through her volunteer work. Her personal style is a true reflection of the importance of a consistent design aesthetic, which is also apparent in her agency's distinct approach to elevating their client's brands.
Thinking of her own style and the MasonBaronet brand connection, Holly opts for timeless and classic pieces, but adds a little edge with her accessories. Her polished and stylish trademark look is another way that she communicates her agency’s capabilities with her clients.
Big fan of:
On her wish list:
Holly enjoys a short commute to her office, sometimes dropping her daughter off at school. Occasionally she’ll stop for a Starbucks skinny vanilla latte. And although she admits it’s a horrible habit, she’s been known to finish her makeup at red lights.
Part of Holly's preparation for her workday is in how she plans for and organizes herself the evening prior.
Typical work routine:
Holly’s days are typically full of back-to-back meetings that can start early in the morning and run through the evening. As the owner of MasonBaronet, she’s not only meeting with clients and prospective clients, but she’s representing the firm within the community – volunteering her time on Boards and with other organizations.
Always something to take notes with – whether a traditional notepad, iPad, phone or computer. You never know when a good idea may come to you, or when you need to jot something down so you won’t forget!
Job stress management:
Exercising regularly and sleep are essential! Plus, small breaks throughout the day. She also finds keeping on top of her calendar and to-do list helps her to feel more in control and therefore less stressed.
Office pet peeves:
Actions of people who aren’t considerate of others, such as leaving the printer without any paper for the next user.
Happiest work moments:
When MasonBaronet wows their clients.
Holly describes her office as contemporary yet comfortable with a slight
Favorite office supply:
Software/apps must haves:
Achieving daily goals:
Combination of consistently relying on her to-do list, which is segmented by must do and nice to have finished items, and having her day really detailed with color coded events in her Outlook calendar.
Live your life with purpose. Have a vision and a plan to making that vision a reality. If you don’t, you’ll wake up not believing another decade has past and you’ve yet to accomplish your goals.
"We create images for our clients with the purpose of
getting them noticed and giving people an impression
of their brand, and so I have to represent that every day."
The entry lobby of MasonBaronet features sleek design and a digital display which showcases exciting projects.
Subtle touches around the office help emphasize MasonBaronet's design principles.
The interesting office layout provides areas where associates can gather to brainstorm or develop creative approaches for clients.
"MasonBaronet is in the
image business. We help
companies have a
positive impression in the
market place. So I think
everything we do has to
reflect that. We have to
live and breathe our
mantra. And it's work
- it doesn't just happen."